Benefits of DaaS – Data as a Service (DaaS) Offering

At Nexgen Local Marketing, we provide a state-of-the-art Data as a Service (DaaS) solution designed to empower home service companies—like roofers, plumbers, electricians, and more—to maximize their marketing efforts by leveraging precise, actionable consumer data. Our solution helps businesses uncover critical insights from their website traffic, identifying high-intent consumers and converting them into valuable leads.

What is Data as a Service (DaaS)?

DaaS allows businesses to access real-time consumer data without the need for managing extensive databases or infrastructure. Our DaaS platform takes the guesswork out of marketing by identifying and delivering consumer insights from web traffic, enabling your business to target the right audience with pinpoint accuracy.

Data as a Service, or DaaS, transforms how companies access, manage, and use data by offering it as an easily accessible, cloud-based service. Instead of investing in heavy infrastructure or complex data management systems, companies can access relevant data on-demand, ready to fuel business insights and guide decisions without the hassle of in-house storage and processing.

Through DaaS, companies like Nexgen Local Marketing can deliver valuable data on customer profiles, behavior patterns, and market trends directly to businesses, without complex onboarding. DaaS solutions help businesses identify and engage potential customers, assess competitive markets, and improve ad targeting and resource allocation.

For instance, a DaaS platform like Nexgen’s helps businesses reach anonymous website visitors, enrich leads with additional data, and engage audiences who are actively seeking home services. With enriched data from DaaS, businesses are better equipped to understand their ideal customer profile and create highly targeted marketing strategies.

Data as a Service: How does it work? and Why It Matters?

1. Data Collection: Our DaaS solution collects data from diverse online sources, like website traffic and consumer databases, to create detailed customer profiles. For example, with visitor tracking technology, our platform identifies up to 60% of anonymous website visitors, capturing valuable contact details like names, emails, and phone numbers.
2. Data Enrichment: By matching website traffic data with our expansive database of over 280 million U.S. consumers, we enrich these visitor profiles to include relevant insights on behavior, demographics, and purchasing interests.
3. Data Segmentation: Our DaaS platform can segment customers based on variables such as location, purchase history, and browsing patterns, enabling highly personalized marketing.
4. Behavioral Targeting: Leveraging over 60 billion online behavioral patterns, we identify consumers actively seeking specific services, allowing businesses to target customers when they’re most likely to buy.

How Nexgen Local Marketing’s DaaS Works

1. Website Visitor Tracking: We utilize advanced tracking technology (powered by a cutting-edge pixel) that analyzes your website traffic. This technology can identify up to 60% of anonymous visitors, revealing their contact information, including names, emails, and phone numbers.
2. Consumer Data Enrichment: Our platform enhances the raw data from web traffic by cross-referencing it with a database of over 280 million U.S. consumers. This ensures that you get accurate, enriched consumer profiles that are ready for outreach.
3. Behavioral Targeting: By analyzing over 60 billion behaviors and URLs, we help you understand the online behaviors of your target consumers. This enables your marketing campaigns to reach those who are actively seeking home services like yours.
4. Lead Generation and Syncing: Once we identify high-quality consumer leads, we seamlessly integrate this data into your preferred CRM, advertising platforms, or marketing automation tools, allowing you to activate campaigns instantly.

Key Benefits of Our DaaS Solution

• Higher Lead Conversion Rates: With access to enriched consumer profiles, businesses can target high-quality leads, improving conversion rates and lowering the cost per acquisition. On average, our clients see a 30-50% drop in ad costs when using our solution to optimize their campaigns.
• Precision Targeting: Our solution allows you to reach potential customers based on behaviors, geographic location, and even recent search activity. This level of targeting ensures that your marketing efforts are not wasted on uninterested consumers.
• Scalable and Automated: As your business grows, our DaaS platform scales effortlessly, allowing you to onboard more clients and expand your marketing efforts without the need for extensive manual effort.
• Cost-Effective: Traditional data sources often come with high operational costs. Our DaaS model provides an affordable, subscription-based service, saving you from having to invest in costly databases or data scientists.

Real-World Results:

Home service businesses using our DaaS solution have seen remarkable success:

• Increased Bookings: A roofing company reported reducing their cost per booked call from $400 to $190 while achieving a 20% conversion rate from leads identified through our platform.
• Better ROI: Several clients experienced a 40% reduction in CPA (cost per acquisition) and improved conversion rates by running highly targeted ad campaigns based on enriched consumer profiles.
• Expanded Client Base: By implementing behavioral targeting, one of our clients in the HVAC industry saw a 50% drop in opt-in costs, leading to more qualified leads at a fraction of the original cost.

How does DaaS transform local marketing strategies?

DaaS has become a powerful tool in shaping local marketing efforts, especially for businesses in the home services sector that rely on precise, localized targeting.

Using DaaS to Source Accurate Data on Small Businesses

For businesses targeting other small businesses, DaaS provides detailed insights into the needs, behaviors, and preferences of these clients. This ensures that your messaging and outreach are relevant, increasing engagement and conversion rates.

Using DaaS to Profile the Ideal Customer for a Niche Market

In niche markets, where understanding the specific interests of your audience is critical, DaaS allows for hyper-targeted data collection and analysis, making it easier to reach your most valuable customers with precision.

Using DaaS to Understand Granular Details About Your Target Accounts

With DaaS, you can access detailed behavioral and demographic information about target accounts, allowing you to tailor campaigns more effectively and provide more personalized services.

Potential Daas Challenges

• Security: Protecting sensitive consumer information is paramount. Nexgen ensures that all data is encrypted, secured, and compliant with relevant data protection laws.
• Privacy: Ensuring consumer data privacy is a priority. Our DaaS solution complies with all regulatory standards, respecting consumer privacy at every step.
• Compatibility: DaaS solutions must be compatible with existing software systems to ensure seamless data flow. Nexgen’s DaaS integrates smoothly with most CRM and marketing automation tools, making it accessible to companies of all tech levels.
• Data Governance: Ensuring data is accurate, reliable, and ethical is vital for effective use. Our DaaS model is governed by strict quality standards that ensure accuracy and compliance.
• Data Silos: Integrating DaaS with legacy systems and platforms can sometimes lead to data silos if not implemented properly. However, Nexgen Local Marketing’s DaaS solutions are designed to reduce siloed data and ensure unified data access.
• Implementation: Implementing a DaaS model may require some initial setup and employee training. Nexgen offers comprehensive onboarding and support to make the transition smooth and effective.

Integrating DaaS with existing legacy systems

For businesses with established legacy systems, transitioning to a DaaS platform might seem daunting. However, Nexgen Local Marketing offers a flexible integration approach that works with your current systems, whether it’s a CRM, an advertising platform, or a marketing automation tool. This ensures that you can utilize DaaS insights without sacrificing your existing workflows or data compatibility.

Our team assists with the integration process, ensuring seamless data flow across platforms, minimizing manual data entry, and automating data updates. This integration approach allows you to capture data from various channels, consolidate it into a single view, and gain a holistic understanding of your customers’ behavior and preferences.

Nexgen’s DaaS Solution for Home Services

We specialize in helping home service companies—those who primarily sell to consumers—by providing access to high-quality consumer data that allows you to dominate your local market. By leveraging our DaaS platform, your business can:

• Reactivate Previous Customers: Our data can help identify returning visitors who may have shown interest in your services previously, allowing you to re-engage them with targeted campaigns.
• Generate New Leads: With the ability to target consumers actively searching for services like roofing, plumbing, or electrical work, you’ll see a steady stream of qualified leads flowing into your business.

Sales Training and Client Education

To ensure the best possible results for our partners, we offer extensive sales training and client education around our DaaS solution. This includes:

• How to Communicate Value: Teach your sales team how to explain the benefits of DaaS to prospective clients, including its ability to boost lead generation and improve the efficiency of ad spend.
• Using Data to Drive Conversions: We train your sales staff to use data-driven insights to tailor pitches, improving conversion rates and closing more deals.
• Ongoing Support: Our team provides ongoing support and resources to help your sales team stay updated with the latest tools, features, and strategies for maximizing the potential of our DaaS solution.

Why Choose Nexgen Local Marketing’s DaaS Solution?

At Nexgen Local Marketing, we offer more than just data—we provide a complete, cutting-edge solution to optimize your marketing and maximize your ROI. By integrating our data-driven approach into your business, you gain access to unparalleled consumer insights, allowing you to stay ahead of the competition.

• We provide enriched consumer profiles that empower your business to convert more leads, faster.
• We offer seamless CRM integration, so your team can instantly act on consumer data without manual data entry.
• We deliver comprehensive training, ensuring your sales and marketing teams know how to leverage our DaaS solution effectively.

Get the Best DaaS Solutions With Nexgen Local Marketing

Ready to transform your marketing efforts with data-driven insights? Let Nexgen Local Marketing be your partner in growth. Our DaaS solution is here to help you target, identify, and convert high-quality leads, driving more revenue and building stronger customer relationships.

For more information, contact us today to schedule a demo or explore how we can tailor our DaaS solution to fit your specific needs.

FAQs about Data as a Service (DaaS)

1. What is the difference between SaaS and DaaS? 

While SaaS (Software as a Service) provides software access over the internet, DaaS focuses on delivering data services, enabling businesses to make data-backed decisions without needing data infrastructure.

2. How secure is DaaS for my business? 

Nexgen Local Marketing ensures the highest security standards, using encrypted data storage and robust data governance practices to protect your consumer information.

3. Can DaaS work with my existing CRM? 

Yes, our DaaS solution integrates seamlessly with popular CRM platforms, allowing for efficient data flow and quick action on leads.

4. Is DaaS scalable? 

Absolutely. Our DaaS model is designed to grow with your business, accommodating your data needs as they expand.

5. What industries benefit most from DaaS? 

Industries like home services, real estate, healthcare, and e-commerce find tremendous value in DaaS for gaining consumer insights and enhancing targeting.