{"id":735,"date":"2026-05-11T17:14:38","date_gmt":"2026-05-11T17:14:38","guid":{"rendered":"https:\/\/nexgenlocalmarketing.com\/blog\/?p=735"},"modified":"2026-05-11T18:54:33","modified_gmt":"2026-05-11T18:54:33","slug":"jacksonville-plumbing-lead-generation-2026","status":"publish","type":"post","link":"https:\/\/nexgenlocalmarketing.com\/blog\/jacksonville-plumbing-lead-generation-2026\/","title":{"rendered":"A Florida-Focused Lead Generation Playbook for Jacksonville Plumbing Companies"},"content":{"rendered":"<style>\n.nxg-post-redesign{max-width:860px;margin:0 auto;color:#102033;font-family:inherit;line-height:1.7;font-size:18px;}\n.nxg-post-redesign *{box-sizing:border-box;}\n.nxg-post-redesign p{margin:0 0 18px;color:#102033;}\n.nxg-post-redesign h2{font-size:34px!important;line-height:1.18!important;margin:46px 0 14px!important;color:#102033!important;letter-spacing:0!important;}\n.nxg-post-redesign h3{font-size:24px!important;line-height:1.25!important;margin:28px 0 10px!important;color:#102033!important;letter-spacing:0!important;}\n.nxg-post-redesign ul,.nxg-post-redesign ol{margin:10px 0 24px 24px;padding:0;}\n.nxg-post-redesign li{margin:0 0 10px;}\n.nxg-post-redesign a{color:#004aad;font-weight:700;text-decoration:underline;text-underline-offset:3px;}\n.nxg-kicker{text-transform:uppercase;letter-spacing:1.5px;color:#0057b8!important;font-size:13px;font-weight:900;margin-bottom:8px!important;}\n.nxg-lede{font-size:22px;line-height:1.55;color:#22364b!important;margin-bottom:24px!important;}\n.nxg-callout{background:#f5f9fc;border:1px solid #dbe8f1;border-left:6px solid #ffc400;border-radius:10px;padding:24px 26px;margin:28px 0;box-shadow:0 12px 30px rgba(9,43,70,.08);}\n.nxg-callout h2,.nxg-callout h3{margin-top:0!important;}\n.nxg-toc{background:#071f35;border-radius:12px;padding:24px 28px;margin:30px 0;color:#fff;}\n.nxg-toc h2{color:#fff!important;font-size:24px!important;margin:0 0 12px!important;}\n.nxg-toc a{color:#fff!important;text-decoration:none;}\n.nxg-toc ol{columns:2;gap:28px;margin:0;padding-left:20px;}\n.nxg-figure{margin:34px 0;background:#fff;border-radius:12px;overflow:hidden;box-shadow:0 14px 38px rgba(9,43,70,.12);border:1px solid #e6edf2;}\n.nxg-figure img{display:block;width:100%;height:auto;}\n.nxg-figure figcaption{font-size:14px;line-height:1.5;color:#52687b!important;background:#f7fafc;padding:12px 16px;margin:0;}\n.nxg-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;margin:22px 0;}\n.nxg-card{background:#fff;border:1px solid #e1e9ef;border-radius:10px;padding:20px;box-shadow:0 10px 28px rgba(9,43,70,.07);}\n.nxg-card h3{margin-top:0!important;font-size:21px!important;}\n.nxg-table{width:100%;border-collapse:separate;border-spacing:0;margin:24px 0;border:1px solid #dbe8f1;border-radius:10px;overflow:hidden;}\n.nxg-table th{background:#071f35;color:#fff;text-align:left;padding:12px 14px;}\n.nxg-table td{padding:12px 14px;border-top:1px solid #e6edf2;vertical-align:top;}\n.nxg-checklist{display:grid;gap:12px;margin:20px 0 28px;}\n.nxg-check{display:flex;gap:12px;align-items:flex-start;background:#fff;border:1px solid #e1e9ef;border-radius:10px;padding:15px 17px;}\n.nxg-check span{display:inline-flex;align-items:center;justify-content:center;flex:0 0 26px;height:26px;border-radius:50%;background:#ffc400;color:#071f35;font-weight:900;}\n.nxg-cta{background:linear-gradient(135deg,#071f35,#0b3b5c);color:#fff;border-radius:14px;padding:28px;margin:42px 0;}\n.nxg-cta h2{color:#fff!important;margin-top:0!important;}\n.nxg-cta p{color:#f5fbff!important;}\n.nxg-cta a{display:inline-block;background:#ffc400;color:#071f35!important;text-decoration:none;border-radius:6px;padding:12px 18px;margin-top:8px;font-weight:900;}\n\/* nxg-mobile-polish *\/\n@media(max-width:760px){\nbody.single-post{overflow-x:hidden!important;}\nbody.single-post .single-page-content-section{padding:40px 0!important;}\nbody.single-post .single-page-content-section .container{width:100%!important;max-width:100%!important;padding-left:20px!important;padding-right:20px!important;}\nbody.single-post .single-page-content-section .row{margin-left:0!important;margin-right:0!important;}\nbody.single-post .single-page-content-section [class*=\"col-\"]{width:100%!important;max-width:100%!important;float:none!important;margin-left:0!important;padding-left:0!important;padding-right:0!important;}\nbody.single-post .content-block-single-page{width:100%!important;max-width:100%!important;overflow-wrap:break-word!important;}\nbody.single-post section[style*=\"background-image\"] .container{width:100%!important;max-width:100%!important;padding:58px 20px!important;}\nbody.single-post section[style*=\"background-image\"] h1{font-size:32px!important;line-height:1.14!important;overflow-wrap:break-word!important;}\n.nxg-post-redesign{width:100%!important;max-width:100%!important;padding:0!important;overflow:hidden;}\n.nxg-lede{font-size:20px!important;line-height:1.5!important;}\n.nxg-callout,.nxg-toc,.nxg-card,.nxg-figure,.nxg-cta{max-width:100%!important;}\n.nxg-figure img{width:100%!important;height:auto!important;}\n.nxg-toc ol{columns:1!important;}\n.nxg-grid{grid-template-columns:1fr!important;}\n}\n<\/style>\n<style>\n.nxg-trust{background:#f8fbfd;border:1px solid #dbe8f1;border-radius:10px;padding:20px;margin:28px 0;}\n.nxg-faq{display:grid;gap:14px;margin:22px 0 34px;}\n.nxg-related ul{margin-top:8px;}\n.nxg-small-note{font-size:15px;color:#526577!important;}\n@media(max-width:760px){.nxg-faq{grid-template-columns:1fr!important;}.nxg-table{display:block;overflow-x:auto;}}\n<\/style>\n<div class=\"nxg-post-redesign\">\n<p class=\"nxg-kicker\">Lead Generation<\/p>\n<p class=\"nxg-lede\">Lead Generation for plumbing companies in Jacksonville FL is a narrow search, which is exactly why the page has to be useful. A plumbing company in Jacksonville is not looking for a broad marketing definition. They need to understand what to build, what to measure, and how the strategy should fit the local market.<\/p>\n<div class=\"nxg-callout\">\n<h2>Quick answer<\/h2>\n<p>Lead Generation for plumbing companies in Jacksonville FL should be built as a focused local asset, not a generic marketing article. The page needs city context, industry proof, a conversion path, and tracking that shows whether the traffic becomes qualified conversations.<\/p>\n<\/div>\n<div class=\"nxg-toc\">\n<h2>In this expanded guide<\/h2>\n<ol>\n<li><a href=\"#local-market\">Why the Jacksonville market changes the strategy<\/a><\/li>\n<li><a href=\"#industry-intent\">What plumbing companies need to prove<\/a><\/li>\n<li><a href=\"#service-plan\">The Lead Generation plan<\/a><\/li>\n<li><a href=\"#practical-build\">What to build first<\/a><\/li>\n<li><a href=\"#links\">Internal links and topical authority<\/a><\/li>\n<li><a href=\"#faq\">Frequently asked questions<\/a><\/li>\n<li><a href=\"#tracking-pruning\">Tracking, pruning, and improvement<\/a><\/li>\n<\/ol>\n<\/div>\n<div class=\"nxg-grid\">\n<div class=\"nxg-card\">\n<h3>Primary keyword<\/h3>\n<p>Lead Generation for plumbing companies in Jacksonville FL<\/p>\n<\/div>\n<div class=\"nxg-card\">\n<h3>Best-fit intent<\/h3>\n<p>A local business owner or manager comparing whether Lead Generation can create better leads, better follow-up, or better search visibility for plumbing companies in Jacksonville.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"local-market\">Why the Jacksonville market changes the strategy<\/h2>\n<figure class=\"nxg-figure\"><img src=\"https:\/\/nexgenlocalmarketing.com\/blog\/wp-content\/uploads\/2026\/05\/028-jacksonville-plumbing-lead-generation-2026-priority.png\" alt=\"Lead Generation priorities for plumbing companies in Jacksonville, Florida\" loading=\"lazy\" decoding=\"async\"><figcaption>Priority signals for Lead Generation for plumbing companies in Jacksonville FL: local intent, proof, and measurable follow-up.<\/figcaption><\/figure>\n<p>Jacksonville covers a large service radius, so content has to separate Riverside, Southside, Mandarin, the Beaches, and port or logistics corridor intent.<\/p>\n<p>Large geography, port activity, military-adjacent movement, and storm-season planning create several different search patterns in one market. That matters because local search is not just a list of keywords. The same phrase can mean a quick emergency call, a research-stage project, a bid request, or a high-trust consultation depending on the neighborhood, service line, and buyer type.<\/p>\n<p>For plumbing companies, a useful page should make the local fit obvious. It should mention the service area in plain language, explain who the offer is for, show proof that matches the work, and give the visitor one clear next step. When a page only swaps in a city name, it may technically target the keyword, but it usually fails to answer the buyer&#8217;s real question.<\/p>\n<h2 id=\"industry-intent\">What Jacksonville plumbing companies need to prove<\/h2>\n<p>Urgent searches need trust fast, especially when water damage is already happening. In Jacksonville, that pain point becomes more specific because the market includes Riverside, Southside, the Beaches, Mandarin, and the port\/logistics corridor. The page should reduce doubt before the visitor calls, clicks, or fills out a form.<\/p>\n<p>Plumbing buyers often search under stress, so the page has to answer trust, response, and service-fit questions immediately.<\/p>\n<p>A leak repair or water heater replacement page should route mobile visitors to a call action while still giving enough detail for research-stage homeowners.<\/p>\n<p>Useful proof for this audience can include License notes where appropriate, repair photos, emergency pages, neighborhood reviews, and forms that capture the type of plumbing issue.. These details are not decoration. They help real visitors decide whether the company understands their job, and they help search engines connect the page to the right entity, service, and local context.<\/p>\n<h2 id=\"service-plan\">The Lead Generation plan for this keyword<\/h2>\n<p>Lead generation is strongest when the offer, traffic source, landing page, and follow-up process are built around one buyer situation.<\/p>\n<p>For Lead Generation for plumbing companies in Jacksonville FL, the strategy should start with one primary intent and one conversion path. The campaign can still support secondary questions, but the main page should not drift into every possible marketing topic. A focused article is easier to optimize, easier to measure, and easier to improve after Search Console data starts showing real queries.<\/p>\n<div class=\"nxg-checklist\">\n<div class=\"nxg-check\"><span>1<\/span><\/p>\n<div><strong>Match the offer to the buyer situation.<\/strong><br \/>Use language that reflects leak repair, repiping, or water heater replacement when those are the jobs the business actually wants.<\/div>\n<\/div>\n<div class=\"nxg-check\"><span>2<\/span><\/p>\n<div><strong>Make local proof visible.<\/strong><br \/>Reference Riverside, Southside, the Beaches, Mandarin, and the port\/logistics corridor, service-area fit, project types, photos, reviews, or process details that help a Jacksonville buyer trust the next step.<\/div>\n<\/div>\n<div class=\"nxg-check\"><span>3<\/span><\/p>\n<div><strong>Track lead quality.<\/strong><br \/>Separate calls, forms, booked appointments, disqualified leads, and follow-up notes so the page is judged by qualified opportunities instead of traffic alone.<\/div>\n<\/div>\n<\/div>\n<h2 id=\"practical-build\">What to build first<\/h2>\n<p>The first version should be practical enough that a business owner can see the work. For plumbing companies, the strongest page usually combines local explanation, industry proof, a clear call-to-action, and a measurement plan. That gives the content a reason to exist beyond keyword coverage.<\/p>\n<table class=\"nxg-table\">\n<thead>\n<tr>\n<th>Build area<\/th>\n<th>What to add<\/th>\n<th>How to measure it<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Offer design<\/td>\n<td>Create an offer that fits the buyer&#x27;s immediate problem, such as an audit, inspection, quote review, or strategy consultation.<\/td>\n<td>Track qualified leads, booked calls, lead-to-opportunity rate, speed-to-lead, and pipeline notes for Jacksonville plumbing companies.<\/td>\n<\/tr>\n<tr>\n<td>Conversion path<\/td>\n<td>Use one clear action with fields that qualify the lead without making the form exhausting.<\/td>\n<td>Track qualified leads, booked calls, lead-to-opportunity rate, speed-to-lead, and pipeline notes for Jacksonville plumbing companies.<\/td>\n<\/tr>\n<tr>\n<td>Sales follow-up<\/td>\n<td>Track speed-to-lead, notes, booked calls, and disqualified reasons so volume does not hide weak quality.<\/td>\n<td>Track qualified leads, booked calls, lead-to-opportunity rate, speed-to-lead, and pipeline notes for Jacksonville plumbing companies.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<figure class=\"nxg-figure\"><img src=\"https:\/\/nexgenlocalmarketing.com\/blog\/wp-content\/uploads\/2026\/05\/028-jacksonville-plumbing-lead-generation-2026-workflow.png\" alt=\"Lead Generation workflow for plumbing companies in Jacksonville, Florida\" loading=\"lazy\" decoding=\"async\"><figcaption>A practical workflow keeps Lead Gen tied to qualified leads instead of surface-level traffic.<\/figcaption><\/figure>\n<p>A small but complete build is better than a large campaign with no feedback loop. Start with one page or offer, connect it to the parent <a href=\"https:\/\/nexgenlocalmarketing.com\/services\/performance-based-marketing\/\">Lead Generation<\/a> service, support it with proof for the <a href=\"https:\/\/nexgenlocalmarketing.com\/industries\/plumber-marketing\/\">Plumbing Companies<\/a> audience, and point local readers toward the <a href=\"https:\/\/nexgenlocalmarketing.com\/service-areas\/jacksonville\/\">Jacksonville service area<\/a>. Then use call and form data to decide what deserves expansion.<\/p>\n<h2 id=\"local-examples\">Local examples to make the content stronger<\/h2>\n<p>A stronger Jacksonville page can include a short section for neighborhoods or service zones, a short explanation of seasonal demand, and a practical note about how buyers compare providers. For this post, the local examples should connect Northeast Florida context with plumbing companies buying behavior.<\/p>\n<p>For example, a plumbing company serving Jacksonville might need one message for urgent searchers, another for research-stage buyers, and another for high-value projects. The content should not pretend all leads are equal. It should explain how the business qualifies opportunities, what proof matters most, and what happens after the visitor takes action.<\/p>\n<p>That is also where Lead Generation becomes more than a marketing label. The service should help the business decide what to publish, what to promote, what to track, and what to stop doing. If a keyword gets impressions but no qualified action, the answer may be stronger proof, a clearer offer, better routing, or a more specific page.<\/p>\n<h2 id=\"links\">Internal links and topical authority<\/h2>\n<p>This page should not sit alone. It supports the parent <a href=\"https:\/\/nexgenlocalmarketing.com\/services\/performance-based-marketing\/\">Lead Generation<\/a> page, reinforces the <a href=\"https:\/\/nexgenlocalmarketing.com\/industries\/plumber-marketing\/\">Plumbing Companies<\/a> industry section, and connects back to the <a href=\"https:\/\/nexgenlocalmarketing.com\/service-areas\/jacksonville\/\">Jacksonville service area<\/a>. Those internal links help the article pass relevance back to the pages that matter most for Nexgen&#8217;s core SEO.<\/p>\n<div class=\"nxg-related\">\n<p>Related posts to strengthen the Florida cluster:<\/p>\n<ul>\n<li><a href=\"https:\/\/nexgenlocalmarketing.com\/blog\/melbourne-plumbing-lead-generation-2026\/\">Melbourne Plumbing Companies Lead Gen: A Practical Local Growth Plan<\/a><\/li>\n<li><a href=\"https:\/\/nexgenlocalmarketing.com\/blog\/jacksonville-property-management-hoa-daas-2026\/\">Jacksonville Property Management and HOA Companies DaaS: A Practical Local Growth Plan<\/a><\/li>\n<li><a href=\"https:\/\/nexgenlocalmarketing.com\/blog\/jacksonville-smart-home-installers-ppc-2026\/\">PPC for Jacksonville Smart Home Installers: What to Build First<\/a><\/li>\n<\/ul>\n<\/div>\n<p>Internal links should be useful to the reader, not forced into every sentence. The best pattern is simple: link up to the parent service, link sideways to related Florida posts, and link forward to a clear conversion action such as a strategy review or contact page.<\/p>\n<h2 id=\"faq\">Frequently asked questions<\/h2>\n<div class=\"nxg-faq\">\n<div class=\"nxg-card\">\n<h3>How can Lead Generation help plumbing companies in Jacksonville?<\/h3>\n<p>Lead Generation helps a plumbing company in Jacksonville connect local intent to a clearer conversion path. The goal is to show the right proof, route the right inquiries, and measure lead quality instead of only counting traffic.<\/p>\n<\/div>\n<div class=\"nxg-card\">\n<h3>What should a Jacksonville plumbing company build first?<\/h3>\n<p>Start with one priority service, one primary page or offer, call and form tracking, and proof that matches Riverside, Southside, the Beaches, Mandarin, and the port\/logistics corridor. After the first data comes in, expand into related services, nearby neighborhoods, or supporting blog content.<\/p>\n<\/div>\n<div class=\"nxg-card\">\n<h3>How long should plumbing companies track this before scaling?<\/h3>\n<p>A useful test should run long enough to collect impressions, clicks, calls, forms, booked appointments, and disqualified lead notes. The decision to expand should come from lead quality and conversion data, not from traffic volume alone.<\/p>\n<\/div>\n<div class=\"nxg-card\">\n<h3>What makes this different from a generic Florida marketing page?<\/h3>\n<p>This page connects Lead Generation, plumbing companies, and Jacksonville search behavior in one place. It uses local context, industry proof, internal links, and a tracking plan so the page can support both users and core service SEO.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"author-trust\">Author and review note<\/h2>\n<div class=\"nxg-trust\">\n<p><strong>About this guide:<\/strong> This article is published under Rick Dill&#8217;s Nexgen Local Marketing author profile and reviewed against Nexgen&#8217;s local search, paid media, conversion tracking, and content-quality checklist. It avoids unsupported ranking, lead, or revenue promises and focuses on practical steps a Florida business can verify.<\/p>\n<\/div>\n<h2 id=\"tracking-pruning\">Tracking, pruning, and improvement plan<\/h2>\n<p>After publishing, the page should be monitored in Google Search Console and Bing Webmaster Tools. The most useful early signals are impressions for the target topic, queries that include Jacksonville, clicks from qualified searches, engagement with the call-to-action, and whether leads mention the service or location the page was built around.<\/p>\n<p>Every quarter, the page should be reviewed. If it earns impressions but no clicks, the title and meta description may need work. If it earns clicks but no qualified actions, the offer, proof, form, or call path may need improvement. If it earns no meaningful impressions after enough time, it should be improved, merged into a stronger article, redirected, or noindexed instead of staying live as weak content.<\/p>\n<div class=\"nxg-cta\">\n<h2>Need a stronger Florida growth page for plumbing companies?<\/h2>\n<p>Nexgen can review your Jacksonville market, service mix, page structure, proof assets, and tracking setup before you scale content or ads.<\/p>\n<p class=\"nxg-small-note\">Call 407-307-1995, email info@nexgenlocalmarketing.com, or <a href=\"https:\/\/nexgenlocalmarketing.com\/contact\/\">request a Florida strategy review<\/a>.<\/p>\n<p><a href=\"https:\/\/nexgenlocalmarketing.com\/contact\/\">Request a strategy review<\/a><\/div>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"How can Lead Generation help plumbing companies in Jacksonville?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Lead Generation helps a plumbing company in Jacksonville connect local intent to a clearer conversion path. The goal is to show the right proof, route the right inquiries, and measure lead quality instead of only counting traffic.\"}}, {\"@type\": \"Question\", \"name\": \"What should a Jacksonville plumbing company build first?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Start with one priority service, one primary page or offer, call and form tracking, and proof that matches Riverside, Southside, the Beaches, Mandarin, and the port\/logistics corridor. After the first data comes in, expand into related services, nearby neighborhoods, or supporting blog content.\"}}, {\"@type\": \"Question\", \"name\": \"How long should plumbing companies track this before scaling?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A useful test should run long enough to collect impressions, clicks, calls, forms, booked appointments, and disqualified lead notes. The decision to expand should come from lead quality and conversion data, not from traffic volume alone.\"}}, {\"@type\": \"Question\", \"name\": \"What makes this different from a generic Florida marketing page?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"This page connects Lead Generation, plumbing companies, and Jacksonville search behavior in one place. It uses local context, industry proof, internal links, and a tracking plan so the page can support both users and core service SEO.\"}}]}<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A deeper Florida-focused guide to Lead Generation for plumbing companies in Jacksonville FL with local market detail, industry examples, internal links, FAQs, and tracking priorities<\/p>\n","protected":false},"author":3,"featured_media":1299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,21],"tags":[25,48,30,36],"class_list":["post-735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-florida-marketing","category-lead-generation","tag-florida-digital-marketing","tag-jacksonville","tag-lead-generation","tag-plumbing-companies"],"acf":[],"_links":{"self":[{"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=735"}],"version-history":[{"count":3,"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/735\/revisions"}],"predecessor-version":[{"id":1399,"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/735\/revisions\/1399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/media\/1299"}],"wp:attachment":[{"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nexgenlocalmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}